What technique involves recommending related merchandise or larger quantities to a customer to increase sales?

The technique of suggestive selling focuses on recommending related merchandise or larger quantities to a customer with the intent of enhancing their purchase experience and increasing sales. This method uses the salesperson's knowledge of products to suggest items that complement a customer's intended purchase, thereby creating a more appealing offer.

For example, if a customer orders a burger, suggestive selling could involve recommending an order of fries or a drink. By highlighting these related items, the establishment not only boosts its sales but also enhances customer satisfaction by providing a more comprehensive solution to their dining needs.

This approach relies on effective communication and understanding of customer preferences, making it a valuable strategy in the quick serve restaurant industry to maximize revenue per transaction without pressuring customers unduly.