What strategy involves monitoring digital conversations to gauge public perception about a brand or service?

The strategy that involves monitoring digital conversations to gauge public perception about a brand or service is social listening. This method allows businesses to track and analyze online mentions, sentiments, and discussions related to their brand across social media platforms, forums, and blogs. By engaging in social listening, companies can gain valuable insights into customer opinions, preferences, and emerging trends, which can inform marketing strategies and improve overall customer satisfaction.

Social listening is essential in today's digital landscape, as it helps brands respond proactively to customer feedback and manage their online reputation. This tool equips businesses with the ability to identify not only how their brand is perceived but also to discover potential areas for improvement or topics of interest that could enhance customer engagement.