The method of assessing customer opinions through online platforms is known as what?

The method of assessing customer opinions through online platforms is known as social listening. This approach involves monitoring and analyzing conversations on social media and other online platforms to gain insights into customer sentiments, preferences, and feedback regarding a brand, product, or service. By engaging in social listening, businesses can tap into real-time customer opinions, allowing them to adapt their strategies and improve customer satisfaction effectively.

Other methods like surveys are more structured and typically involve soliciting feedback directly through questionnaires, while market analysis refers to a broader evaluation of market conditions and trends that may not focus solely on customer opinions. Focus grouping, on the other hand, is a qualitative research method that involves gathering a group of individuals for discussion, which again differs from the passive observation and analysis that social listening entails.